Interview with Adam Schmidt, Project Resource Officer at Midwest Solar Power
Tell us more about Midwest Solar Power’s ‘origin story’…
Founded in 2009 by Rik Rosenlund and Tom Schlaefer who previously worked together in residential construction, the goal of MSP was to engage in more impactful prospects. They wanted to bring together their expertise in construction, project management and customer service and soon realized that solar was a field they believed in and were confident they could improve. Over the years, they became experts and built a happy customer base. MSP was also strengthened by the additions of Michael Reuter and Adam Schmidt. Michael Reuter brought his renewable energy and architectural technology training from Madison College along with a passion for green building and renewable energy to MSP to help grow the business and has grown into an ownership role over the last 5 years. Adam Schmidt joined in Feb 2021 with an engineering background and an eagerness to address climate change.
What do you customers appreciate most about your work?
Midwest Solar Power makes sure every installation gets full attention to assure each customer has a positive experience. They solicit feedback from customers after an installation. Customers appreciate that they take the time to answer questions in detail, even simple ones, and not brush off any of their concerns. One consistent thing customers say is that they feel their company is very kind and respects the customer’s home and family during the installation – especially if going inside. They appreciate that the install crew has a positive disposition and cleans up after themselves after the job is done. Read more